Since opening at the Braelinn Village Shopping Center in Peachtree City, TCBY has won over a lot of fans with their delicious treats and funky decor. It was only a matter of time before owner Mike Murtaugh was asked if he could bring some of that TCBY magic to fundraising events at schools, churches and other community activities.
Murtaugh started putting together “street treats,” 3 and 6 – ounce containers of frozen yogurt or sorbet with five to six bulk toppings that people can add to the cup. There may not be as many options as at the store and people can’t mix the flavors with the machine, but it has been a hit nonetheless. Now, with a converted Chevrolet 3100 series truck with an Arctic Cloud freezer in the back, Murtaugh can deliver 1,200 street treats to an event. The truck made its debut in the 4th of July Parade in Peachtree City and got an amazing reception.
“It’s the closest I’ve ever been to feeling like a rock star,” Murtaugh said.
The truck was restored by Randall’s Rods by Earl Randall of Earl’s Automotive and the interior, which was based on the decor of the store, was done by Carlos Moreno of One House Interiors in Peachtree City. Henson Signs and Graphics in Newnan did the sign on the outside of the truck. It was important for Murtaugh to keep the job done by local businesses.
TCBY has done a lot to try and support the community. Booth Middle School’s spring production of “Beauty and the Beast” visited the store and performed one afternoon and last weekend, Twilight Theatre’s cast of “The Wizard of Oz” dropped by. It was a way to bring attention to the production and the store.
In honor of TCBY’s 30th anniversary, Murtaugh will be awarding 10 packages of 30 six ounce cups being delivered to the winner’s school, group meeting or business. In addition to the frozen yogurt, there will also be t-shirts, coupons and more.
For more information on the anniversary giveaways or to see the truck, drop by TCBY at the Braelinn Village Shopping Center in Peachtree City.