Rate Sheet
| Display Ads | Preferred | Silver | Gold | Platinum |
|---|---|---|---|---|
| 580×384 | ||||
| 300×250 | ||||
| 1068×90 | ||||
| 300×600 | ||||
| 970×250 | ||||
| Investment | $295/mo | $595/mo | $995/mo | $1,195/mo |
| Ad Design Services | ||||
| Static | $375 | $495 | $550 | $550 |
| Animated | $525 | $690 | $850 | $850 |
Sponsored Content
- Stories
- $595 to Write
- $475 to Post
Social Media Posts
- Per Post: $75
- Ad Design Services (1200×628 image):
- Static: $150
- Animated: $200
Newsletter Sponsorship
- Ad Sizes (upon availability):
- 250x250: $195 per email blast
- 580x400: $395 per email blast
- Ad Design Services:
- Static: $150
- Animated: $200
Category Page Ownership
- All sizes: 580×384, 300×250, 1068×90
$1,195/month
Custom Packages
- Tailored advertising solutions to meet your unique business
goals.
WHERE YOUR AD APPEARS
Every display position on thecitizen.com, shown in place on each page type. Pick a package below to see exactly which positions you get.
Showing all five display positions. Preferred includes 3 of 5 sizes. Positions drawn with a dashed outline are not included. Silver includes 4 of 5 sizes. Positions drawn with a dashed outline are not included. Gold includes all 5 sizes — every position on the site. Platinum includes all 5 sizes, at a larger share of impressions than Gold. Category Ownership includes 3 of 5 sizes, exclusively within your category. Positions drawn with a dashed outline are not included.
-
970 × 250 Section Banner
-
580 × 384 Feature Block
-
300 × 250 In-Grid Tile
-
300 × 600 Half Page
-
1068 × 90 Footer Banner
970 × 250 runs three times down the page. The 580 × 384 Feature Blocks run as one full row of three.
Feature Blocks sit in the story grid, in a card slot. News, Sports, Community, Local Voices and every other category index.
The sidebar carries both the 300 × 250 and the 300 × 600 Half Page — the deepest-engagement moment on the site.
Every position on the site — 970 × 250, 580 × 384 and 1068 × 90 alike — serves 300 × 250 on a phone. Every package includes it, so every advertiser gets full mobile coverage.
What’s included in each package
| Display ad size | Preferred | Silver | Gold | Platinum | Category Ownership |
|---|---|---|---|---|---|
|
580 × 384 Feature Block · all page types |
✓ | ✓ | ✓ | ✓ | ✓ |
|
300 × 250 Article sidebar + every mobile slot |
✓ | ✓ | ✓ | ✓ | ✓ |
|
1068 × 90 Footer Banner · every page |
✓ | ✓ | ✓ | ✓ | ✓ |
|
300 × 600 Half Page · article sidebar |
✕ | ✓ | ✓ | ✓ | ✕ |
|
970 × 250 Section Banner · homepage ×3 |
✕ | ✕ | ✓ | ✓ | ✕ |
| Monthly investment | $295 | $595 | $995 | $1,195 | $1,195 |
The five placements
- 970 × 250 — Section Banner. Full-width across the homepage, three times down the page. The largest unit we sell, and the only one exclusive to the homepage.
- 580 × 384 — Feature Block. The workhorse. A full row of three on the homepage, then in-grid — dropped into a story-card slot — on every category page and below each article.
- 300 × 250 — In-Grid Tile. The article sidebar on desktop — and on a phone, every position on the site serves this size.
- 300 × 600 — Half Page. Tall unit in the article sidebar, below the 300 × 250. Stays on screen while the reader works through the story.
- 1068 × 90 — Footer Banner. Bottom of every page on the site, above the footer.
How the tiers differ
- Gold and Platinum carry the same five sizes. The difference is impression share — Platinum buys a larger share of the same inventory, so your creative serves more often.
- Category Ownership is exclusivity, not more sizes. You take every placement on the pages inside your category, and no competitor in that category runs beside you.
- All packages are run-of-site. Your creative rotates across the positions included in your tier — you are not buying one fixed spot.
- Bring every included size. A missing size means that position serves someone else. One design adapts across all of them.
Creative deadline: artwork due five business days before the flight starts. Static or animated (HTML5 / GIF), plus your destination URL.
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