The Georgia Association of Convention and Visitors Bureaus (GACVB) is pleased to announce that the Peachtree City Convention & Visitors Bureau has earned the status of Gold Level Benchmark of Excellence GACVB Certification.
The Benchmark of Excellence Certification (BEC) program presents the opportunity for destination marketing organizations in the state of Georgia to measure their practices and achievements against a defined set of competencies which serve to increase the overall professionalism and effectiveness of the organization. A CVB who decides to seek the Benchmark of Excellence Certification is enhancing their organizations leadership development, providing a direction for professional development plans, both for the organization and individuals within the organization, and recognizing their CVB/DMO exhibits industry best practices.
Working with a state-wide Review Board comprised of industry professionals, The Leadership Institute at Columbus State University, serves as the certifying agency. Meeting the required standards earns the bureau/DMO the title of “Certification” or “Certified.”
In order to receive the certification, the Bureau is evaluated in the following areas:
Governance
Finance
Human Resources and Staff Development
Technology
Marketing and Communications
Stakeholder Services and Customer Focus
Facilities
Benchmarking
The Peachtree City Convention and Visitors Bureau is the seventh DMO (Destination Management Organization) to earn the Gold Benchmark of Excellence award in the state of Georgia. Other destinations include Alpharetta, Dunwoody, Sandy Springs, Columbus, Albany and Macon.
The certification process is offered exclusively to GACVB members. Certification is valid for a term of three years, terminating on the anniversary of the most recent certification.
For more information about the GACVB Benchmark of Excellence Certification program, contact the GACVB at certification@gacvb.com.
