Hanging on by a Thread — and Loving It

Advertising keeps moving the goalposts. The first classified ad ran in 1704; radio spots in the 1920s; TV commercials in the ’40s; ads onto browsers in the ’90s, and Google turned keywords into an auction at the turn of the millennium. When smartphones took over, the whole catalogue of formats suddenly squeezed into a pocket.

Jason Hunter Design has worked through most of that digital stretch. We started with dial-up brochure sites and rebuilt layouts once phones became the new desktop. The tools have changed, but the job has stayed the same: put the right offer in front of the right person at a price that still makes sense.

One change for us this summer is Meta’s decision to open paid posts inside Threads, the text-first companion to Instagram. At first glance it’s just another box you tick in Ads Manager, currently priced low because inventory is fresh. Local shops and national businesses alike are already taking test-drives to see whether a single line of copy can spark new conversations towards their brand. And, yes, they can.

Now, I’m not trying to be too specific about where you should advertise and platforms and channels, but this pattern shows up everywhere in business: move early and you trade a bit of comfort for fresh insight; wait and you gain certainty but give up momentum. I believe to be successful in the constant change, the trick is balance. 

Balance could look like this: keep your reliable ads on while you regularly give a fresh idea a quick spin. Maybe a new platform, a different headline style, or a creative twist you haven’t tried. If the experiment sparks interest, fold it into the routine; if it doesn’t, let it go and try something else. In other words, let steadiness pay the bills and curiosity open the doors. 

“You’re never going to learn something as profoundly as when it’s purely out of curiosity.” 

— Christopher Nolan

Ready to turn today’s “thread” into tomorrow’s opportunity? 

Bring your questions (and your curiosity) to The Nexus at Trilith Studios. It’s our upstairs think-space where entrepreneurs, marketers, and makers swap experiments, compare results, and sketch out their next move over good coffee.

Stop by: 461 Sandy Creek Rd, Suite 4109, Fayetteville, GA 30214

Explore: events, membership perks, and resources at thenexus.community

Call: 770-343-5717 if you’ve got a project in mind.

Pull up a chair, plug into the conversation, and leave with one concrete idea to test before the week is out.