Fayette County ushered in a new era Friday afternoon as the Chamber of Commerce unveiled a new marketing initiative for the county.
The initiative centers around the new “Create Your Story” brand that will soon be showing up on car bumpers, T-shirts and other marketing material.
“We found that Fayette County has a rich history and a bright future based in storytelling,” said Dariel Curren, Development Counsellors International senior vice president and lead on the Fayette project.
“From Margaret Mitchell’s roots in Fayetteville, to Ferrol Sams, to Pinewood Atlanta Studios, Fayette County is a place that inspires individuals and businesses to create great stories. ‘Create Your Story’ is a strong, action-oriented tagline for the brand mark that speaks to multiple audiences targeted by the marketing blueprint.”
The marketing plan was developed by DCI and the blueprint will direct the county’s cohesive strategy to compete for business investment and workforce recruitment. The three-year plan will enhance economic development, talent attraction and community cohesiveness, said a press release put out by the Chamber.
Fayette County Development Authority chairman Darryl Hicks said DCI came highly recommended.
“In the world of economic development marketing, DCI has a reputation of excellence. Having this detailed plan will allow our economic development team to develop critical relationships, partner with ongoing industry events and create targeted online and print materials to best showcase Fayette County for investment.”
Chamber officials were also quite pleased with the final efforts.
“We are thrilled with the new logo and tagline, however the greatest value of DCI’s work lies in the marketing blueprint,” said Kim Schnoes, 2017 chair of the Fayette Chamber of Commerce. “The three-year plan focuses on leveraging multiple media and marketing platforms to tell Fayette County’s stories, as well as showcasing what our community offers to businesses, residents and potential new talent.”
The Chamber will take the lead in promoting the plan.
