Panavision sets its sights on Fayetteville

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Famous movie lenses and equipment supplier now has a Pinewood Atlanta satellite location

High-precision optics and camera systems company Panavision on Sept. 23 announced the opening of a satellite facility at Pinewood Atlanta Studios in Fayetteville.

“Panavision is always looking for opportunities to further extend our expertise to filmmakers, and opening at Pinewood puts us in a position to do just that,” said Panavision’s Bob Harvey, EVP of Global Sales & Marketing. “There is a lot of production demand in Atlanta, and Panavision is primed to continue to support filmmakers in this region with our unparalleled level of services and high-quality inventory.”

Harvey said for camera crews shooting at Pinewood, Panavision’s new high-tech workspace houses a full range of filmmaking equipment with a large area for prep and testing, and access to the company’s specialists in production solutions.

“Panavision is committed to helping filmmakers regardless of where they are shooting. By investing in the locations that are providing a thriving environment for the creative community, we can address the needs of our clients with extraordinary speed and precision,” said John Schrimpf, VP of U.S. Regional Operations at Panavision.

Panavision’s main Atlanta office in West Midtown will continue handling equipment rentals and services for productions filming throughout the Southeast area. The company has serviced many productions, including Marvel’s “Ant Man” and “Captain America: Civil War,” over the past year.

Referencing Pinewood Atlanta, Panavision noted that the studio is a world-class facility consisting of 11 sound stages, over 500 acres of back lots, offices and other amenities. It has become a hub for the international and U.S. production community needing studio accommodations in the Southeast.

Panavision Inc. is a leading designer and manufacturer of high-precision camera systems, including both film and digital cameras, and lenses and accessories for the motion picture and television industries. Renowned for its world-wide service and support, Panavision systems are rented through its domestic and internationally owned and operated facilities and distributor network. Panavision also supplies lighting, grip and crane equipment for use by motion picture and television productions, according to Panavision.