Forget Redbox, the Blue Box is in town. And while those blue DVD kiosks say “Blockbuster Express” on the outside, the company behind the venture is Peachtree City’s NCR Corporation, which actually owns and operates the kiosks. The Blockbuster name and trademark are used through a licensing agreement.
The Blockbuster Express kiosks offer DVD rentals for $1 a night, just like their chief competitor, Redbox.
Surfing for a movie is a piece of cake at BlockbusterExpress.com, where users can pick out a kiosk near them and search the catalog of available movies. Better still, users can reserve the movie online and pick it up later at the kiosk with a swipe of their debit or credit card.
Blockbuster Express locations are already in Peachtree City at the Publix grocery stores on Hwy. 74 south and Hwy. 54 east, and also at the Publix and Rite Aid pharmacy in Tyrone. The company’s website shows that a number of additional kiosks will be up and running soon in the area.
In Fayetteville, Blockbuster Express has kiosks at all three Rite Aid locations as well as the Flash Foods at the intersection of Ga. highways 85 and 314.
The business is a new one for NCR, which has become a market leader in providing business technology worldwide, particularly in the arena of self-serve kiosks deployed by large corporations like Delta Air Lines and Home Depot.
The company also has a branch of kiosk solutions for the healthcare field as well as other applications in addition to its core self-serve application: automated teller machines.
