The most innovative room air purifier product on the market is PlasmaPure from Mitsubishi Electric HVAC, based in Lawrenceville. "What makes PlasmaPure so different is its trademark Plasma deodorization process, which provides the most complete and rapid air deodorizing performance possible," said Charles Applebee of Mitsubishi Electric HVAC. Combined with a charcoal filter, this deodorization feature is more than twice as effective as conventional methods.

Within the PlasmaPure unit, six plasma electrodes create a field of electrically charged particles that collide with the odor molecules, turning them into carbon dioxide and water vapor. An activated charcoal filter then discharges these "sanitized" molecules, while remaining odor molecules are absorbed into the charcoal.

While this may sound quite technical, it's something the homeowner never has to think about. According to Applebee, the purifier is 100 percent automatic. "PlasmaPure's Smart Sensors, which detect harmful particles and odors, are constantly at work, protecting your home from pollutants," he said. As the sensors detect contaminants, they adjust the inverter-controlled fan motor accordingly, helping save on energy and filter costs because the unit runs only when necessary.

A homeowner from Georgia said, "When we cook, and also when we clean, the unit comes on because of the cleaning sprays. When we've changed a diaper, it picks up the odors from 10 feet away!"

PlasmaPure's HEPA (High Efficiency Particulate Air) filter effectively removes 99.97 percent of all dust particles down to 0.3 microns. "This means your room will remain virtually free of pollen, house dust, mold spores, animal hair and dander, dust mites, bacteria and smoke particles," said Applebee.

"I awoke without a headache and blocked sinuses for the first morning in several weeks (pollen season) after starting up the PlasmaPure in my bedroom," said a homeowner from Arizona.

The HEPA filter also features a thin pre-filter which blocks large particles (such as pet hair) and fights viruses and bacteria. This pre-filter also helps extend the useful lifespan of the HEPA element. In fact, one homeowner with three pets says she didn't have to change the filter in her unit for three years.

No one should be forced to live in an unhealthy environment. Not only are the long-term effects detrimental, but with affordable solutions like PlasmaPure available, there's no reason to suffer.

Visit www.plasmapure.com for more information or to locate a dealer or call (800) 687-1966 to speak with a customer service representative and order by phone.

- ARA Content