To promote the release of "Shrek 2" for the first time in its 63-year history, M&M'S are changing shape. "We wanted to create a chocolate taste fit for an ogre and his Princess," notes Janis Smith-Gomez, vice president of marketing for M&M'S. "Nothing says big chocolate taste like ogre sized M&M'S."

The specially packaged M&M'S are 50 percent bigger in size than regular M&M'S, and come in colors that belong in," Shrek's favorite haunt, "Swampy." As you'd expect, the "Swampy" colors are brown, dark red, tan, beige and Shrek green. Both the Milk Chocolate and Peanut varieties are ogre-sized and in the swampy colors. The perfect combination for summer fun.

You'll be able to find them anywhere M&M's are sold, including theaters across the country.

As part of a special promotion to go along with the opening of the film, from May 10-28, consumers can log on to www.mms.com to enter the "Ogre-Sized Load" contest. The person who comes closest to guessing how many ogre-sized M&M'S will fit in the Grand Canyon will receive an all-expense paid 3-day, 2-night trip for four to see the canyon. The prize will be awarded at the M&M'S World store in Las Vegas, where Shrek will be on hand to congratulate the winner.

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