Construction beginning on Fischer Crossing theaters


The new 10-screen theater at the Fischer Crossing commercial development is about to come out of the ground. The 40,000 square-foot building on the northeast corner of Fischer Road and Ga. Highway 34 in east Coweta County is expected to open around Thanksgiving.

Fischer Crossing developer Scott Seymour said the footers for the building are being poured now, with the initial block expected to start going up on Monday. The theaters will be situated on the easternmost portion of the development’s large northeast corner.

Seymour said moviegoers will access the theaters at the entrance soon to be constructed at the traffic light at Ga. Highway 54, a short distance to the east from the intersection of Fischer and Hwy. 34. Though in Coweta County, the theaters will be only a half-mile from Peachtree City.

Also located just to the north of the theater will be a two-story, 27,000 square-foot building that will house a swim center and other shops, expected to open in March 2011.

The 10-screen theater will be operated by Michigan-based Neighborhood Cinemas Group (NCG). Company vice president Jeff Geiger said previously that the theaters will be outfitted with 100 percent digital projectors and digital sound and will come with stadium seating that includes high-back rockers. At least three of the screens will be 3-D capable and all will feature first-run movies, he said.

Geiger said one of the theaters will include the NCG Ultra format, a company-specific design that presents first-run movies and other media on a screen approximately 50 feet wide and 30 feet in height and comes with high-end sound and seating, Geiger said.

Geiger said the arrival of NCG to the community will bring a different approach to the way movie-goers are accustomed to purchasing tickets and concessions. Rather than the usual approach of getting a ticket at the booth outside and snacks at the concession counter inside, NCG combines the two so that customers pay for the ticket and order drinks and popcorn at the same counter.

Another difference in approach comes after the purchase. Geiger said that, at the Fischer Crossing, refills on sodas and popcorn will be free of charge.

As for the selection of east Coweta to establish its second theater in Georgia, Geiger said NCG liked the demographics of the area, including that of Peachtree City.

“The demographics are ideal and this is a great location,” Geiger said of the east Coweta, west Fayette area. “There are a lot of opportunities to offer customers. They will have a place to go see a movie without having to travel 10 miles down the road.”

NCG operates 11 theaters Michigan, Indiana and in Acworth in north metro Atlanta. Some of its theaters include IMAX screens.

And on the northwest corner of the Fischer Crossing development is the 136,000 square-foot Sam’s Club now under construction. The discount retailer is expected to open in early 2011.