Radio station finds ‘new life’ with new frequency

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WMVW, New Life FM, has been broadcasting inspirational music and bible teaching out of Griffin for 15 years, on 90.7 FM, which reached areas such as Mansfield, Conyers and Covington. This past Wednesday, at 12:30 p.m, a switch was flipped for a new frequency for the station, 91.7 FM, this one reaching places like Peachtree City, Senoia and Tyrone.

The journey to 91.7 FM was a long one. The broadcasting group that runs WMVW, which is a non-profit, applied to the FCC for the station 13 years ago. It took the FCC 10 years to grant their request, mainly because how licenses are granted to non-profits changed during that time and a number of things had to be worked out. Once the license was granted, the group took their time getting everything in order, including making sure that all of their paperwork was in order and that their tower could be built.

91.7 FM broadcasts at 13,000 watts. They are 60 percent music and 40 percent talk with much of the talk coming from syndicated, religious programming. They are a non-denominational station and not affiliated with any particular church or faith. WMVW is listener supported, receiving no federal money or money from the Corporation for Public Broadcasting.

“We don’t duplicate what others do,” said general manager Joe Emert. “We’re friends with people at J93.3 FM and they are more contemporary and commercial.”

The studio is located in Griffin and the station has a staff of five people with numerous volunteers working the offices and phones. In addition to original programming, the station broadcasts news from One News Now, a division of the American Family News Network, and also runs local church announcements for free.

For more information on WMVW, visit newlife.fm or just turn your radio dial to 91.7 FM and give them a listen.