It’s been 40 years since “real” Ivory families told us “young-looking skin runs in an Ivory Soap family” in the 1960s generations ad campaign.
Inspired by the classic ads, Ivory is looking for three generations – a grandmother, mother and child – who embody the essence of Ivory: embracing everyday moments and inspiring simple wisdom.
As part of a nationwide search, Ivory recently hosted live auditions March 4th at Stonecrest Mall for Atlanta-area families to become the next Ivory Family.
The winning Atlanta family is from Coweta County. In September, eight finalist families - including Jan, Riley and San - will travel, all expenses paid, to New York City for a live event announcing the next Ivory Family.
The new Ivory Family will win a $40,000 scholarship, a year’s supply of Ivory Lavender and may be featured on www.Ivory.com. For contest details, please visit www.Ivory.com.
Easy button Return it to long suffering taxpayers including those who have paid huge tabs to educate other people's kids…