One very unique thing about Verlo that sets the mattress retailer apart from the competition is the craftsmanship behind each mattress they make.�Often times the sales person from whom customers have purchased a mattress is the same craftsman who is manufacturing that mattress. This makes for a truly customized sleep experience that brings customers back again and again.

In fact, so many customers want to replace their Verlo mattress with another Verlo mattress that the Whitewater, Wisc.-based company has grown to 73 locations, operated by 33 franchisees, in 11 states.� And Verlo is planning to add 12 additional franchisees in 2005, while maintaining that growth well into 2007.�In the Atlanta market, Verlo hopes to open an additional 17 stores to accommodate the growing metropolitan area.