"Southlake Mall is proud to be the first mall in the Atlanta area to offer Club NOGGIN and enhance educational opportunities for children," said Andrea Brinkman, Marketing Manager of Southlake Mall. "NOGGIN's educational content combined with our kids' club format provides a unique opportunity for children and their caregivers on a regular basis."

NOGGIN and Southlake Mall have created a safe and educational format for the clubs that complement the network's curricular framework and on-air programming. Each club session will include interactive songs, video clips, games and hands-on activity stations. Each month, the club will feature a different NOGGIN character, helping to attract kids to the club again and again. The activity stations will offer kids a fun and engaging way to use their hands and minds. Parents will remain in the club area until the club session has been completed.