Dac Carver, marketing director for Metro Brokers/GMAC Real Estate, said, "We think the billboards will become a great conversation piece, especially as the number of homes for sale fluctuates during the course of the year. And since a home is the largest investment most people will ever make, there should be keen interest in what that number is on a daily basis."

The billboard locations already secured by Metro Brokers include I-85 southbound (immediately after the GA-400 merge), I-75 southbound in Marietta (just south of exit 265 North Marietta Parkway), and I-75 north in Forest Park, just south of I-285. The company expects to announce a fourth location later in the year.

Production and installation costs for each billboard range from $80,000 to $120,000 because all of the copy will be produced in neon channel lettering. The cost also includes the electronic message centers and a dimensional, internally lighted image of the company's mascot, Metro Mike. The components of each billboard will take a week to install and require the use of commercial crane trucks.

Metro Brokers/GMAC Real Estate, established in 1979, has 20 metro Atlanta offices and offers a wide range of real estate services including residential and commercial sales; pre- and post-license training; corporate relocation; new home sales and marketing; and insurance, mortgage and title/closing services. The company is the largest GMAC Real Estate franchise in the world and the 38th largest real brokerage company in the country in terms of units sold. The company has more than tripled in size over the last five years with more than 2,300 licensees, making the company the largest license holder in the state of Georgia.

To contact Metro Brokers, call 404-843-2500 or visit metrobrokers.com .