Selling these products in retail markets is a new business venture for the company. Some of FC&A's best selling titles, including "Easy Computing for Seniors" and "Eat and Heal," are now appearing in bookstores across the country and in other retail venues such as Kroger.

Pain Relief Rub's popularity with its customers makes it a natural fit in the retail market as well, and it may soon be available through a national distributor.

Kris Rose, creative services director of FC&A, is not surprised by the productís instant success. "We always have a booth at the annual AARP convention, and Pain Relief Rub is our most popular product. Last year, we offered free foot massages using Pain Relief Rub and the customers loved it, especially after being on their feet all day! They were bringing all their friends