The ad cleverly explains the
community's missing component, the homebuyer, and creates intrigue
with the use of unique, original photography depicting invisible people
canoeing on Lake SummerGrove.
While SummerGrove has been
honored with Silver Awards in past years, this marks the first Gold Award
for Pathway Communities, the developer of SummerGrove.
This is the highest advertising-related
award given in the home building and development industry. Other communities
competing for the Gold Award included Lake Astoria, another Pathway-developed
community in Forsyth County, The Ranch on Silver Queen in San Jose, Calif.,
and The Pinehills in Plymouth, Mass.
McRae Communications, Pathway's
advertising and public relations agency, was responsible for the development
of the ad.
SummerGrove is located at the
intersection of Lower Fayetteville Road and Shenandoah Blvd. in Newnan.
The Information Center is open daily 11 a.m.-5 p.m. and Sunday 1-5 p.m.
For more information, call 770-252-9000, or visit www.summergrove.com.
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