And that's what

AMS means by "Real Racing. Real Fast."

"We have some of

the best racing, at the highest speeds, that you can see in all of NASCAR,"

Clark said. "You can bet we'll be telling the world about it."

To kick off the new

advertising campaign, a television spot featuring NASCAR driver Bobby

Labonte will debut this week. The spot will be a takeoff on the movie

"A Beautiful Mind", featuring Labonte as a student learning

about the physics of speed in Atlanta. Radio and print advertisements

will also debut in coming weeks, all featuring the new "Real Racing.

Real Fast." theme.

"You have the sensation

of speed at Atlanta more than any other track," said Labonte, who

has six wins at Atlanta, more than any other active driver. "You

really get a feeling of how fast it is because it has enough banking to

lean on. The spot really plays on that; each track has a characteristic

of it own, and for Atlanta it is definitely the speed."

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