The other way that Aldi offers

big discounts on products is by using private labeled goods. An example

is the ketchup that Aldi sells. It is still manufactured by Hunts, it

is just called something different. Aldi also offers special purchases

each week on electronic goods or housewares. They are often priced 30-50

percent below market value. They also have a good produce section, with

fresh produce coming in every other day.

Some products that Aldi sells

are name brand and are not too different in price from a big name grocery

store, but other products, such as bread, are marked well below the average

price. Gaston stated that white bread is currently 55 cents a loaf, while

wheat is 69 cents a loaf.

Gaston states that he has some

regular customers, many of whom had shopped at other Aldi's before.

He is excited to be in town and feels that the Atlanta market will soon

be growing as quickly as it is in other southeastern states.

Aldi is located on Ga. Hwy

85, near Lowe's, in Fayetteville.

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