Jewelry store dropping one sign to keep another

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Jewelry store dropping one sign to keep another

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In exchange for removing one of its wall signs, a downtown business will

be able to keep its monument ground sign thanks to a plan approved by

the Fayetteville City Council last week.

The ground sign for Town Square Jewelers is actually too close to the

right-of-way of Lanier Avenue, but it does not cause a public safety problem,

noted city planner Eldridge Gunn.

The store will undergo an exterior renovation which will provide awnings

on the front area. The monument sign, which is encased in brick, would

have been difficult to move. Even if it were moved, the sign would have

to take up space in the store's limited parking lot, officials said.

In a fit of Christmas spirit, the City Council also allowed the store

to keep all its signs up until Jan. 31 to cover the crucial holiday period

for the retailer. After that, the 20 sq. ft. wall sign facing Glynn Street

must be removed.

That will keep the store under the maximum allotted signage allowed by

city ordinances.

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