The trend also extends to publishing.

Research indicates some 13.5 million mature Americans say they have trouble

reading standard newspaper text and one-quarter of those that have vision

problems say they miss reading the most.

- Responding to this need,

Reader's Digest Large Print offers the world's best-read magazine

in a large print version accessible to anyone who wants or needs an easier

read. Circulation for the large-print edition is currently at 600 thousand

copies - an increase of 50 thousand from last year.

This commitment to serving

the vision impaired is nothing new. Reader's Digest has been in the

large print business since 1963. The company's founder, DeWitt Wallace,

felt that everyone should have the opportunity to read, no matter what

their visual ability.

RD Large Print is the only

lively, colorful and contemporary magazine targeting this special audience

and may make a thoughtful holiday gift for a senior who values the joy

of reading. It comes in an easy-to-read large print with type that is

twice as big as regular print, bigger photos and illustrations, and special

non-glare paper.

However, it has the same inspirational

stories, humor, medical updates, and features found in the regular print

Reader's Digest.

A one-year, 12-issue subscription

costs $27.96-a 53 percent savings off of the cover price. It's possible

to order toll free, by calling 1-800-827-4812 or by going to www.rdlargeprint.com.

- Working with the Partners

for Sight Foundation, Reader's Digest also offers Select Editions

Large Type, a large print reading series that also makes a thoughtful

gift for the vision impaired.

Each volume contains two stories

in easy-to-see large print. All selections are expertly edited by Reader's

Digest editors, and specially selected and designed for anyone who prefers

to read larger print. A one-year, six-volume subscription costs $14.95.

The publication contains what

has been described as some of today's best reading in current fiction,

romance, mystery, biography and adventure. One recent volume paired The

Wailing Wind by Tony Hillerman with Step Ball Change by Jeanne Ray.

The paperbacks, printed on

non-glare paper, are lightweight and easy to handle. Currently, 61,000

people subscribe to this publication. You can order toll free by calling

1-800-877-5293 or send an e-mail to [email protected].

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