Though the Peachtree
City Council remains bitterly divided over the creation of a tourism board,
and the future of the tourism board itself remains in limbo, the council
will be asked to consider a new city logo and slogan at its Dec. 4 meeting
that informs visitors they'd better "plan to stay."
Described as a "simple
but elegant design" by Betsy Tyler, public information specialist,
the elongated logo - perfectly shaped for bumper stickers - was chosen
fall.
The stylized graphic
of a blossoming branch with the slogan "Plan to Stay" beneath
would replace the existing tree logo that's been used on city stationery,
printed materials, vehicles and Web site for years.
The committee members
� Councilman Murray Weed, Recreation Commission Member Johnny Inman, City
Manager Bernie McMullen, Tyler and Debbie Britt of BrittIdeas, a local
marketing consultant and volunteer, unanimously recommended both the slogan
and the proposed logo, Tyler said.
"At Council's
direction, the committee originally accepted and reviewed slogan suggestions
submitted by Peachtree City residents," she said. "Although
Peachtree City has no single landmark or historic site, a variety of themes
emerged, including the path system, Peachtree City's abundant greenspace,
and the planned community concept that contribute to the overall quality
of life here."
While no single submission
summed up the variety of feelings and ideas presented, the committee derived
the overall public sentiment from the ideas and applied professional standards
in developing the new slogan, Tyler said.
Realizing a new slogan
wasn't much good without a new logo, the committee enlisted the talents
of graphic artist Jay Johnson of Five Minute Productions to develop a
logo that visually reflected the themes and the city's high quality
standards. Johnson donated his services for the project, said Tyler.
Said Britt, "Although
the committee was not originally tasked with updating the city logo, this
was the perfect time.�The new slogan and logo will also integrate into
the city's overall marketing plan, working to attract visitors and
new businesses to the community."
The committee will
ask that the Council not just approve the new slogan and logo, but have
it incorporated on printed materials as supplies are replenished over
the next two years.�This will dramatically reduce any costs associated
with updating the city's image.
Weed commended residents
who submitted slogan ideas.
"Everyone really
put a lot of thought into this process, and their suggestions demonstrate
the people's love of this city and what the residents feel is important
about the community," he said. "Their input was invaluable in
coming up with the committee's recommendation."







Easy button Return it to long suffering taxpayers including those who have paid huge tabs to educate other people's kids…