Talk about

your niche marketing.

A Fayetteville

businesswoman is moving her beauty salon to the Hit&Run Batting Cages

in the industrial park on Robinson Drive.

So aspiring

sluggers both male and female will be able to come take their cuts and

get their hair cut, too.

Valery Swygert

is relocating her Styles by Valery salon from the Banks Crossing shopping

center so she can help run the batting cages, which have been run by her

husband, Frank, whose health has failed in recent years. A stroke two

years ago slowed him down a bit, and Valery has been running both businesses

at the same time.

That was difficult

on her, said son Ron Swygert, a Senoia pastor who has been helping his

parents out at the cages. After Frank's stroke, Valery had to take over

the bookkeeping for both ventures, which Frank had been doing himself,

Ron noted.

Having both

businesses under the same roof should make it easier on Valery, Ron said.

"We have

a few guys who come from a ways away and they've said they would come

do some hitting and then get their hair cut at the same time," Ron

Swygert said.

The Fayetteville

City Council approved a rezoning that cleared the way for the hair salon/batting

cage combination Thursday night by changing the property from light industrial

to highway commercial zoning. The property is adjacent to property right

off Ga. Highway 54 that is also zoned for highway commercial use although

the rest of the industrial park is zoned for industrial use.

"We prayed

about it because at first they weren't going to consider it," Swygert

said of their unusual request to the city.

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