The Mountaineer
is cut from the Beef Shoulder Top Blade, which was discovered to be the
second most tender beef muscle. Despite it's incredible taste and tenderness,
the steak is offered at a remarkable price to consumers, thus making it
a great value, according to Krysta Nibe, coordinator of public relations
for the Georgia Beef Board.
"The Buckhead
Brewery and Grill has a menu that already features award winning appetizers,
entrees, desserts and hand-crafted beers," said Nibe. "By adding
The Mountaineer, the restaurant chain is giving their customers one more
thing to love."
The Georgia
Beef Board is working with NCBA and the Buckhead Brewery and Grill to
plan advertising and public relations efforts to introduce the steak.
These efforts will include direct mail, in-store materials and public
relations efforts.
"We are
very fortunate to have found a great restaurant interested in trying something
new," said Nibe. "We are certain The Mountaineer will be a great
addition to their menu for the month of June."
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