Washington

D.C.-based First Book is a national nonprofit organization whose single

mission is to give children from low-income families the opportunity to

read and own their first new books. The primary goal of First Book is

to work with existing literacy programs to distribute new books to children

who, for economic reasons, have little or no access to books. In the last

two years alone, First Book has provided almost 15 million new books to

children in need in hundreds of communities nationwide. For more information

about First Book, or to donate a book to a needy child online, please

visit www.firstbook.org.

As the world's

largest chain of ice cream specialty stores, Baskin-Robbins creates and

markets its innovative, high-quality premium ice cream, specialty frozen

desserts and beverages in the company's 4,600-plus retail stores around

the globe. Baskin-Robbins is operated and marketed by Allied Domecq Quick

Service Restaurants, which is part of Allied Domecq PLC, a highly successful

and dynamic global business in spirits, wines, and quick service restaurants.

Baskin-Robbins carries on the tradition of offering spoonfuls of happiness

to millions of customers every day.

Check with

participating Baskin-Robbins stores in your area for more information

about Free Scoop Night or log on to www.BaskinRobbins.com for participating

U.S. store locations.

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