For that reason,
Orlando Velarde, Metro Brokers' Spanish-speaking loan officer, got together
with Metro Brokers agents Gustavo Castano, Alexander Gonzalez, Myra Quintero
and Ismael Castiblanco to discuss how to best reach Spanish-speaking Atlantans
who are in the market for a home. "We felt it was important for this
community to get to know Metro Brokers and Metro Brokers Financial because
we have a lot to offer 1200 realtors and 19 offices around Atlanta,"
said Velarde. "Our emphasis is to provide honesty, service excellence
and efficiency to the home buyer."
their resources, the five associates could communicate directly with their
audience while sharing both the TV spotlight and the cost. Dac Carver,
Director of Marketing and New Home Services for Metro Brokers/GMAC Real
Estate, assisted in purchasing and producing a package of ads with Univision.
A total of 55 spots per month will run for four months. There will be
a hiatus during December, with spots resuming in January.
"As the
sole Spanish-language TV station in Atlanta, Univision is the perfect
medium for delivering our message," stated Carver. "It is the
Hispanic community's single most important source of information, news
and entertainment."
WUVG Channel
34 Univision is an affiliate of Univision Communications, Inc. the premier
Spanish-language media company in the United States, which is headquartered
in Los Angeles.
To reach any
Metro Brokers associate or loan officer, call 404.843.2500. Spanish-speaking
operators in the call center can assist you.
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