Vise-Grip locking

pliers have been used for everything from working on the car in the garage

to helping get the lures ready on the fishing boat. And they have also

reportedly been used for other non-tool related uses, such as helping

women get a better grip when they pull up the zippers on their skin-tight

jeans. But that's another story.

Throughout

the years, competing brand names and products have come and gone, but

Vise-Grip has remained as one of the most recognized brand names not only

in the hardware industry but around the world.

Now the famous

Vise-Grip locking tools are offering a new line of options for the next

generation of tool users. The new Soft-Grip tools feature a comfortable

composite grip on the handles.

"Skilled

tradesmen and casual do-it-yourselfers alike will appreciate the new soft-grip

handle," said Paul Hemingfield, the senior product manager for Vise-Grip.

"The newly designed handle reduces vibrations and hand fatigue and

also helps avoid oily, greasy hands from slipping off of the tool. It's

great for working on the car, tightening bolts on a bicycle, putting together

shelving or any other project around the house or workshop."

The Vise-Grip

Soft-Grip includes the same features of the traditional line of locking

pliers such as heat-treated, high-grade alloy steel, a heavy-duty wire

cutter built into the jaws, an adjusting screw for determining exact pressure,

a guarded release trigger that quickly unlocks the grip and hardened teeth

that are designed to grip from any angle and apply up to one ton of pressure.

The rubberized

grips live up to the traditional toughness and durability characteristics

of the Vise-Grip product line. In fact, market research found that 84

percent of the users who tested the Vise-Grip Soft-Grip rated the durability

of the grips as either "good" or "excellent."

"Tool

manufacturers have to keep their customers in mind when developing tools,"

said Hemingfield. "As needs change and technology improves, good

companies will deliver quality, innovative products customers want."

The new line

of tools is available at hardware stores and home improvement centers

nationwide. More information is available at www.vise-grip.com.

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