Faced with
an edict from the City Council to pare down its dependence on hotel-motel
tax funds, the Peachtree City Development Authority hashed out its budgets
for the city's amphitheater, tennis center and economic development program
at a special meeting Monday night.
The budgets
were discussed in detail during the meeting, which ran over three hours.
The authority unanimously voted to put off adopting the budgets, giving
time for input from authority members and city council representatives.
"The reality
is we're going to have to tighten things up and do the best we can,"
said authority chairman Tate Godfrey. "There has been a change in
the way the government in the city looks at this."
The consensus
of the authority was that paring down its budgets won't be an easy task.
The authority has traditionally used the hotel motel tax money to balance
both the tennis center and amphitheater budgets, though most of the income
for both facilities comes from user fees, membership fees and sponsorships.
The City Council
has asked the authority to enter a new intergovernmental agreement to
replace the current one, which was enacted last year. Council members
have asked the authority to eliminate its dependence on the hotel-motel
tax revenues.
Under the current
deal, the authority gets just over $265,000 a year in hotel-motel tax
revenues to run the tennis center, amphitheater and economic development
program.
Of the $22,080
the authority gets monthly from the city, roughly $6,400 goes towards
debt payments, said authority member Brian Palmitessa, who serves as the
authority treasurer.
Authority member
Doug Warner said he felt the amphitheater and tennis center should still
be subsidized by the city because they are essentially recreational venues.
"We can
make it break even, but should the city fathers and mothers make us do
that?" Warner said.
The amphitheater
budget includes a raise in ticket prices for the summer concert series
from $20 to $25 per night, which boosts the bottom line by approximately
$150,000. The overall budget, however, ends in a $74,000 deficit, part
of which is due to an additional $30,000 to $40,000 in medical benefits
and payroll tax the amphitheater budget took on, said authority executive
director Virgil Christian.
Also in the
budget are plans for three new jazz concerts and two new southern rock
concerts, said Amphitheater Director Donna Romeo. The idea behind those
is to attract other patrons to the amphitheater than those interested
in the variety of musical acts during the normal summer concert series,
Romeo said.
Romeo also
noted the amphitheater will likely pay more for utilities this year once
the offices are moved from the recreation building to the renovated offices
directly in front of the amphitheater. Another $30,000 is budgeted for
new ticketing software, which is needed since the current software is
no longer supported by the company which produced it.
The new software
could possibly allow the amphitheater to sell tickets via its Web site,
Romeo said.
The tennis
center budget also includes a deficit of $101,900, down from an estimated
deficit this year of $165,000. Tennis center director Sean Ferreira said
the revenue figures include the new court fee structure. Having the six
new covered courts for rainy days will also supplement the court fee revenues,
he added.
Also, the authority
will get more funding this year from rental of the restaurant at the new
tennis center building, Ferreira said.
Christian added
that he is preparing a proposal to sell naming rights to each court to
bring in additional revenue. The details haven't been finalized, but such
"packages" could include a certain amount of memberships and
possibly a corporate banquet for those sponsors.
"It has
been done before" at other tennis venues, Christian said.
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