Marshall loves

saving homebuyers money. "Fayette County is still a very busy market,"

he said. "It's to a home seller's advantage to list with us and only

pay a low flat fee. They can save thousands of dollars, and keep more

of their hard-earned equity in their pockets.

"When

people first call us, they are usually thinking that there must be a catch,"

he continued. "They are sure we can't possibly sell their home for

$2,995. They call thinking they'll be able to eliminate us a choice because

there must be someting more they have to do when they choose us. They

are pleasantly surprised when they find out we do everything other real

estate agents do. The big difference is that we charge less."

While the lower

rates may draw the customers in, it is the subsequent results that leave

them satisfied. "You can charge whatever low rate you want, but if

you don't get results, people aren't going to care," said Marshall.

"We get results. We are selling homes very quickly, and for top dollar.

If your home is priced fairly, it's going to sell, regardless of which

real estate company you choose. The question is how much do you want to

pay to sell it?"

Assist 2 Sell

was started in 1987 in Reno, Nevada, by Mary LaMeres-Pomin and Lyle Martin.

The company's "Full Service with Savings" program is somewhat

of a unique concept in the real estate industry, born out of frustration.

LaMeres-Pomin

and Martin were growing increasingly frustrated with the way real estate

was being practiced. "Real estate agents spend a majority of their

time advertising themselves," said LaMeres-Pomin. "When you

see a real estate ad in the newspaper, what do you see? Pictures of agents.

We believe in advertising our homes for sale, not our agents."

She knew there

had to be a better way. Her solution was to lower her commission rates

to attract more selers. That decision broke with industry tradition.

"We knew

in our hearts that the old way just wasn't right," said Martin. "Customers

weren't getting the service they deserved, and the fees they were paying

were too high. We found by having a highly organized office, trained support

personnel, along with the increased volume our lower fee generates, we

can operate profitably and still save sellers significantly."

Along with

changing the pricing system, Assist 2 Sell upgraded the level of service

and put a halt to self-promoting advertising. That advertising money would

instead be used for the customers to promote homes.

"We took

out all the fluff, and put our dollars toward selling homes, not ourselves,"

said LaMeres-Pomin.

With this common-sense

business approach and a dedicated staff willing to carry out the new philosophy,

Assist 2 Sell has fluorished. There are more than 207 offices in 41 states

and Canada. Marshall's office is at 1 Bledsoe Road in Newnan.

For more information,

call 770-487-9195 or visit www.assist2sellrealty.com.

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