This year's

Light The Night event promises to benefit from a unique cross promotion.

The Society has partnered with Utah-based Mrs. Fields Cookies and NBC's

No. 1-rated soap opera, "Days of our Lives," watched daily by

more than three million viewers. Mrs. Fields has sponsored a recipe contest

called "Winning Is Sweet and So Are the Days of our Lives."

The contest winner, to be announced Oct. 5, will receive a walk-on part

in the soap opera later this year; the winning cookie will be sold by

Mrs. Fields, with a percentage of proceeds going to the Society.

The "Day's

of our Lives" story line currently includes a character diagnosed

with leukemia, and the Light The Night Walk will figure in the story line

in September. NBC will also run public service announcements featuring

the soap star, recruiting participants for Light The Night events in communities

all over the country. Participants will be able to sign up as part of

a walking team named for their favorite Days of our Lives family: the

Hortons, the Bradys or the Wesleys.

Pre-and post-

Walk celebrations featuring live music and refreshments will be held at

Peachtree City's Walk on Sept. 14, adding to the festivities.

Funds raised

through individual and corporate contributions support The Leukemia and

Lymphoma Society's mission to cure leukemia, lymphoma and myeloma, and

to improve the quality of life for patients and their families.

Individuals

and teams of people are welcome. There is no registration fee, but anyone

who raises $25 or more will get to carry one of the Society's illuminated

balloons. In addition, participants will have the opportunity to honor

or remember loved ones by placing their names on special dedication banners.

This year's

event is sponsored by Cingular Wireless ­ Georgia Statewide Sponsor

For additional

information or to register, contact the Georgia Chapter of The Leukemia

and Lymphoma Society at 770.438.6006. Or visit www.lightthenight.org.

The Leukemia

& Lymphoma Society, based in White Plains, NY, is the world's largest

voluntary health organization dedicated to funding blood cancer research,

education and patient services. The Society's mission is to cure leukemia,

lymphoma, Hodgkin's disease and myeloma, and to improve the quality of

life of patients and their families.

Since its founding

in 1949, the Society has provided more than $280 million for research

specifically targeting blood-related cancers.

For additional

information, please contact the Society at (800) 955-4572 or visit www.leukemia-lymphoma.org

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