"I think
we're seeing in a new way," said Millard. "Earthen white is
just one of several near-whites that I think of as 'air neutrals.' We
also have 'earth neutrals' like sandbar which draw on the natural undertones
of wave-washed stones and sun-bleached sand. Sandbar is very organic and
mixes effortlessly with slates, ceramics, woods and stones."
According to
Millard, over the last decade, Kohler Co. has committed even more energy
to understanding how design and color play a more important role in our
lives.
"I don't
think you could have predicted the heavy influence of design and color
that has become part of the market," said Millard. "Today, top
designers are reshaping our automobiles, our computers, and even everyday
objects like tea kettles and soup ladles.
"One of
the biggest trends that we see is the importance of being honest. Whether
it's wood, stone, glass or ceramic tile, we're seeing products that reflect
the intrinsic value of the materials. Even the metals and plastics on
cars and computers are being refined into sophisticated, nuanced expression.
And color is an important part of the honesty."
Whether the
colors are ethereal or earthly, Schrage points to a convergence of major
trends in culture: nature, design, health and technology. "More and
more people are making the home a retreat," said Schrage, "and
the master bathroom is embracing elements that make it a personal spa
a sanctuary, a private place to support emotional and physical well being.
The Kohler color palette is neutral, soothing, rejuvenating. We've reached
a harmony between products and function and emotion."
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