He may have
been a school teacher.
When Steve
Mader graduated from Pennsylvania's Edinboro University in 1972, though,
full-time teaching jobs were hard to find.
He worked as
a substitute high school economics teacher and said in a recent interview
that if he had been hired permanently, he would probably be an educator
today.
Mader's journey,
however, brought him to Atlanta, where in 1976, out of work, without a
vehicle and about to lose his apartment, he applied for a sales position
at Colonial Lincoln Mercury in Buckhead, reasoning that there he may be
eligible to drive a demo.
He was hired
his family's home and drove him back and forth to work with him for about
six weeks.
Mader met Hal
Phillips at Colonial in 1977. The duo became friends and learned the car
business together in Buckhead. Later, they became partners with Eddie
Birnbrey and Harry Mazier and chose the south side of Atlanta to establish
themselves as automobile dealers. Hence, the name Southtowne.
On March 12,
1992, Mader and Phillips opened a Cadillac-Pontiac-Buick-GMC dealership
on a six-acre lot east of I-85 in Newnan, where two predecessors had already
failed. Many of the 28 original employees were resurrected from the ashes
of the most recent failure.
"We went
two weeks without selling anything," Mader said.
A little blue
pickup, purchased by a guy named "Lucky," was the first car
to leave the lot. If Mader could find him today, he'd buy it back.
During the
rest of that year, Southtowne sold a total of 769 cars and trucks, new
and used. In 2001, with more than 90 employees, they sold 2,208.
Phillips went
on to open Southtowne dealerships in Riverdale and Stone Mountain.
In January
of this year, Mader and Phillips purchased Mike Patton's Chevrolet, Jeep,
Chrysler dealership across the street.
The 55 employees
there were all given an opportunity to stay on board.
A total of
150 people work at the two locations today.
"We try
to hire someone for as long as they want a job," Mader commented.
Forest Smith,
who opened Southtowne's service department 10 years ago, has been promoted
to service director. Gene Morris runs the dealership's body shop.
Other folks
who have been with Mader since the beginning include Barry Blum, used
car sales manager, Ken Spurling,sales, Richard Prange, sales and Malcom
Smith, sales.
Mader's impact
in Newnan has gone way beyond the car business. He is a member and past
president of the Rotary Club and a Paul Harris Fellow.
He serves on
the board of trustees of Southern Charities, the advisory boards of Wachovia/First
Union and Emory Peachtree Regional, the board of directors of Community
in Schools and is a member of one of Roy Barnes' new school councils.
If you see
him during the next few weeks, he'll sell you a chance to win a new car
as a fund-raiser for St. George Catholic Church in Newnan, where he is
a member.
It seems a
long way from being a pedestrian, unemployed, and almost homeless, but
Mader isn't comfortable with that angle.
Many people
in their 20s find themselves on the edge at one point or another, he said.
Not all of
them end up a partner in two large car dealerships, however. In getting
there, he said, two four-letter words come in to play.
"Hard"
and "work."
"Well,
maybe three," Mader added. "Luck."
"I was
fortunate enough to build a relationship with Hal Phillips," Mader
said. "We learned the business together and we were able to pick
our shot."







Easy button Return it to long suffering taxpayers including those who have paid huge tabs to educate other people's kids…