The industrial

marketing effort of Pathway Communities is getting smaller ... in terms

of focus anyway.

Pat Murphy,

who's now in charge of Pathway's industrial marketing efforts, said the

company will focus on selling to smaller groups instead of having "developer

days" for large numbers of prospects.

on smaller numbers of prospects, it's easier to provide individualized

attention, Murphy told the Peachtree City Development Authority at its

regular meeting Monday night.

"Peachtree

City sells itself," Murphy said. "Our biggest challenge is getting

people down here to see it."

Murphy explained

that business executives who live and work in north Atlanta have the perception

that Peachtree City is much further south from Atlanta that it actually

is.

"It's

just far enough away," Murphy said.

In the industrial

park, only 500 acres of undeveloped property remain for sale, Murphy said.

The largest tract, located behind Cooper Lighting, is 138 acres and the

second largest, adjacent to the South 74 Recreation Complex, is 64 acres.

The remaining parcels range from 1.5 to 40 acres in size, Murphy said.

On the commercial

side, between 100 and 125 sites are left for sale, Murphy added.

Pathway is

currently making a "concerted effort" to lure the Atlanta brokerage

community to the city for a look at its properties, Murphy said.

"We've

got very competitively priced property," Murphy said. "They

can't believe it's as low (priced) with all the infrastructure that's

in place."