If you start
to see more adidas products at the Peachtree City Tennis Center, there's
a good reason why.
Adidas officials
signed a deal with the tennis center Sunday to supply products and apparel
to the center over the next five years, said Virgil Christian, executive
director of the Peachtree City Development Authority, which operates the
tennis center and amphitheater.
The contract
has a valued worth of $150,000, which is the projected amount of savings
the center will realize by not having to spend money on those items, Christian
said. That includes staff apparel for both the tennis center and amphitheater
in addition to such items as t-shirts for youth camp participants.
"It's
definitely going to have a major impact on our bottom line," Christian
said.
The deal also
allows the tennis center to host adidas summer camps and a special adidas
tournament every other year that features the top 16 collegiate teams
in country such as UCLA, Pepperdine, Notre Dame and Tennessee, Christian
added.
The tennis
center will also serve as the host for the finals in a professional tournament
that is put on by adidas and Octagon, a major sports marketing firm. The
center will be one of nine sites used in the Atlanta area, and Christian
hopes to network with other sports-related firms who will visit here in
the hopes of convincing them to relocate here.
"It's
a natural fit, the best sports brand in the world teaming up with what
is certainly one of the best tennis facilities in the country," said
Sophie Goldschmidt of adidas. "The Development Authority of Peachtree
City has definitely set the standard in the tennis industry in the managing
of the Peachtree City Tennis Center."
Adidas officials
also agreed to try and host one of its national sales conferences in Peachtree
City in the near future.
"Atlanta
is the biggest tennis market in the world, and they (Adidas) are saying
this is the place for tennis in Atlanta," Christian said.
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