adidas inks deal with PTC Tennis Center to provide apparel, products

News
Share this Post

adidas inks deal with PTC Tennis Center to provide apparel, products

News
Share this Post

If you start

to see more adidas products at the Peachtree City Tennis Center, there's

a good reason why.

Adidas officials

signed a deal with the tennis center Sunday to supply products and apparel

to the center over the next five years, said Virgil Christian, executive

director of the Peachtree City Development Authority, which operates the

tennis center and amphitheater.

The contract

has a valued worth of $150,000, which is the projected amount of savings

the center will realize by not having to spend money on those items, Christian

said. That includes staff apparel for both the tennis center and amphitheater

in addition to such items as t-shirts for youth camp participants.

"It's

definitely going to have a major impact on our bottom line," Christian

said.

The deal also

allows the tennis center to host adidas summer camps and a special adidas

tournament every other year that features the top 16 collegiate teams

in country such as UCLA, Pepperdine, Notre Dame and Tennessee, Christian

added.

The tennis

center will also serve as the host for the finals in a professional tournament

that is put on by adidas and Octagon, a major sports marketing firm. The

center will be one of nine sites used in the Atlanta area, and Christian

hopes to network with other sports-related firms who will visit here in

the hopes of convincing them to relocate here.

"It's

a natural fit, the best sports brand in the world teaming up with what

is certainly one of the best tennis facilities in the country," said

Sophie Goldschmidt of adidas. "The Development Authority of Peachtree

City has definitely set the standard in the tennis industry in the managing

of the Peachtree City Tennis Center."

Adidas officials

also agreed to try and host one of its national sales conferences in Peachtree

City in the near future.

"Atlanta

is the biggest tennis market in the world, and they (Adidas) are saying

this is the place for tennis in Atlanta," Christian said.

Back

to News Home Page | Back

to the top of the page

Stay Up-to-Date on What’s Fun and Important in Fayette

Newsletter

Latest Comments

VIEW ALL
Newsletter
Scroll to Top