adidas inks deal with PTC Tennis Center to provide apparel, products

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adidas inks deal with PTC Tennis Center to provide apparel, products

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Share this Post

If you start to see more adidas

products at the Peachtree City Tennis Center, there's a good reason why.

Adidas officials signed a deal

with the tennis center Sunday to supply products and apparel to the center

over the next five years, said Virgil Christian, executive director of

the Peachtree City Development Authority, which operates the tennis center

and amphitheater.

The contract has a valued worth

of $150,000, which is the projected amount of savings the center will

realize by not having to spend money on those items, Christian said. That

includes staff apparel for both the tennis center and amphitheater in

addition to such items as t-shirts for youth camp participants.

"It's definitely going

to have a major impact on our bottom line," Christian said.

The deal also allows the tennis

center to host adidas summer camps and a special adidas tournament every

other year that features the top 16 collegiate teams in country such as

UCLA, Pepperdine, Notre Dame and Tennessee, Christian added.

The tennis center will also

serve as the host for the finals in a professional tournament that is

put on by adidas and Octagon, a major sports marketing firm. The center

will be one of nine sites used in the Atlanta area, and Christian hopes

to network with other sports-related firms who will visit here in the

hopes of convincing them to relocate here.

"It's a natural fit, the

best sports brand in the world teaming up with what is certainly one of

the best tennis facilities in the country," said Sophie Goldschmidt

of adidas. "The Development Authority of Peachtree City has definitely

set the standard in the tennis industry in the managing of the Peachtree

City Tennis Center."

Adidas officials also agreed

to try and host one of its national sales conferences in Peachtree City

in the near future.

"Atlanta is the biggest

tennis market in the world, and they [adidas] are saying this is the place

for tennis in Atlanta," Christian said.

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