If you start to see more adidas
products at the Peachtree City Tennis Center, there's a good reason why.
Adidas officials signed a deal
with the tennis center Sunday to supply products and apparel to the center
over the next five years, said Virgil Christian, executive director of
the Peachtree City Development Authority, which operates the tennis center
and amphitheater.
The contract has a valued worth
of $150,000, which is the projected amount of savings the center will
realize by not having to spend money on those items, Christian said. That
includes staff apparel for both the tennis center and amphitheater in
addition to such items as t-shirts for youth camp participants.
"It's definitely going
to have a major impact on our bottom line," Christian said.
The deal also allows the tennis
center to host adidas summer camps and a special adidas tournament every
other year that features the top 16 collegiate teams in country such as
UCLA, Pepperdine, Notre Dame and Tennessee, Christian added.
The tennis center will also
serve as the host for the finals in a professional tournament that is
put on by adidas and Octagon, a major sports marketing firm. The center
will be one of nine sites used in the Atlanta area, and Christian hopes
to network with other sports-related firms who will visit here in the
hopes of convincing them to relocate here.
"It's a natural fit, the
best sports brand in the world teaming up with what is certainly one of
the best tennis facilities in the country," said Sophie Goldschmidt
of adidas. "The Development Authority of Peachtree City has definitely
set the standard in the tennis industry in the managing of the Peachtree
City Tennis Center."
Adidas officials also agreed
to try and host one of its national sales conferences in Peachtree City
in the near future.
"Atlanta is the biggest
tennis market in the world, and they [adidas] are saying this is the place
for tennis in Atlanta," Christian said.
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