February is
the first sweeps period of the year.
Television
networks show new episodes of popular programs with special guests or
plot twists, arrange special programming created to attract the highest
number of viewers and generally go all-out to make sure that they are
the number one network for that time period.
Here is a little
known fact. Other industries have sweeps periods as well, including newspapers.
You may be asking yourself, well, what is The Citizen going to do to increase
readership during sweeps. The answer: A lot.
First of all,
in place of my column in February will be columns in which I have channeled
the spirits of Vaudevillian comedians W.C. Fields and Fatty Arbuckle.
I have already begun practicing with my Ouija board. W.C. says hello and
that he is in heaven, but unfortunately he lost his corkscrew and has
surived on nothing but food and water since his demise.
People don't
just read The Citizen for the weekend section, much to my disbelief. They
read the paper for hard-hitting news. That is just what they'll get when
we send reporter John Munford to Afghanistan on a search for Osama Bin
Laden, Chandra Levy and O.J. Simpson's missing girlfriend. Munford has
already begun digging and believes all three of them are in the elaborate
cave system of Tora Bora.
Another popular
feature of the paper is Dave Hamrick's thought-provoking opinion column
on the editorial page. To spice it up during February sweeps, Dave will
be living as a democrat in my tiny Fayetteville townhouse while I live
as a Republican in his fat cat house in Jonesboro. Dave will subsist on
a diet of Ramen noodles, free cheese and juice boxes, while I swim nightly
in his heated pool.
But that's
not all. The Citizen will be in the public eye throughout the month of
February. Reporter John Thomspon will judge the county barbershop quartet
finals and then will face off with restaurant critic F.C. Foodie in a
pizza eating contest, which will benefit The Southside Pinochleheads.
Monroe Roark will jump 18 motorcycles with a ten-speed bicycle in the
parking lot adjacent to Krystal.
Religion editor
Judy Kilgore will go undercover in Fayetteville's new Muslim center to
find out what all the hub bub is about and Publisher Cal Beverly will
be a Peachtree City police officer for a day.
Word has it
he will be on the cart paths during the day writing tickets to all of
the speeding GEM vehicles and at night he will position himself outside
of Martini's, so watch out.
Remember, The
Citizen is here for you and we want February to be our most exciting month
ever. Pick up a copy every week and stay in touch with your community.
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Easy button Return it to long suffering taxpayers including those who have paid huge tabs to educate other people's kids…