"Jo-Ann

etc is an exciting concept for fabric and craft enthusiasts

in a mega-store setting, a first in this $11 billion sewing and craft

industry," said Alan Rosskamm, chairman of the board and president

and chief executive officer of Jo-Ann Stores Inc.

"The Jo-Ann

etc store is designed as an entertainment destination for sewing, craft

and home decor enthusiasts through samplings, displays, demonstrations

and classes and workshops for people of all ages and experience levels,"

Rosskamm said.

Departments

include an expanded selection of fashion fabrics, including silks and

couture; home decorating, with more than 3,000 decorator fabrics; a sewing

machine center and a quilt shop.

Other departments

include a frame shop, with a wide selection of frames and certified professionals

to assist and a complete assortment of sewing supplies.

The store also

stocks crafts and art supplies, featuring an expanded offering of craft

basics, stitchery, beads, kits, woods and finishes; floral and greenery,

a complete floral shop in a gazebo setting, with all supplies and accessories

for do-it-yourself floral creations; a rubber stamping emporium, for invitation

and stationery design; and seasonal merchandise, with focus changing from

Halloween and holiday in fall and winter to garden and patio in spring

and summer.

The company's

Web site address is www.joann.com .

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