"One

of the best indicators of demand for nonmedical care is the national and

international growth of Home Instead Senior Care," said Peggy Monkus,

client care representative in Fayetteville. "Last year our national

revenues increased by 65 percent, and Success and Entrepreneur magazines

named us the leading nonmedical eldercare franchise in the country. Last

year, Home Instead Senior Care expanded into Japan and the concept is

expected to be introduced in Canada this spring."

The

aging of America is creating a dramatic marketplace need for Home Instead

Senior Care's services. A study released late last year by the National

Family Caregivers Association and CareThere.com, a Web site supporting

family caregivers, reports that 54 million adults in the United States

provided care for an elderly, disabled or chronically ill relative or

friend in the past year.

In

addition, an estimated 14.4 million workers are balancing both caregiving

and job responsibilities, according to MetLife. And, according to AARP

and the National Alliance for Caregiving, 41 percent of U.S. family caregivers

also are caring for children under the age of 18. A Workforce study reveals

that within five years, 37 percent of U.S. workers will be more concerned

about caring for an elderly relative than for a child.

"These

statistics have serious ramifications for family caregivers. Home Instead

Senior Care is equally as serious about dealing with the dilemma of finding

eldercare help," Monkus said. "Home Instead CAREGivers are bonded,

insured and have successfully completed background checks. They're also

well-trained. Every CAREGiver participates in a 24-month, nonmedical eldercare

training program."

The

curriculum includes knowledge and insights about assisting the elderly

with communication, daily activities, nutritious recipes, exercise and

even recognizing and coping with depression a condition that exists among

60 percent of America's elderly.

"Home

Instead is one of the newer eldercare options in this area and, because

it's nonmedical, it's also one of the most affordable options for baby

boomers and other in the area faced with the serious problem of bridging

the gap between independent living and confined, institutional care,"

said Monkus.

"One

of the most frightening prospects for the elderly is leaving their homes

and everything that is familiar. Home Instead Senior Care has taken some

of the fear out of growing older by helping America's elderly remain in

their homes as long as possible," said Gomes. "Our CAREGivers

make that happen."

Home

Instead Senior Care is located at 110 Habersham Drive in Fayetteville.

Call the company at 770-461-1290 or visit the company's Web site at www.homeinstead.com .

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