Coca-Cola has
proposed giving a onetime educational support fund of $25,000 to each
high school and $5,000 for each middle school. In addition to this money,
those schools would receive monthly commissions on beverage sales through
full-service vending machines.
"With
the restructuring of the partnership program, the educational support
fund will take the place of the existing principals' funds," according
to a written statement from Coca-Cola.
Educational
support funds for elementary schools would be based on the addition of
12 oz. noncarbonated vendors in the schools. For each placement, the school
will receive a one time bonus of $250, up to $500, as long as these placements
are student-accessible throughout the school day.
Monthly commissions
payments from vending machine beverage sales would range from $4 per case
of 12 oz. carbonated cans and DASANI water or Fruitopia bottles (24 per
case) to $4.40 per case for 20 oz. Fruitopia and POWERaDE bottles and
16 oz. Minute Maid bottles, and $11.10 per case for 20 oz. carbonated
or DASANI water bottles.
Coca-Cola representatives
stated that the company has produced an average of $40,000 worth of score
boards, including installation, for each middle school and high school
in recent years, along with providing score boards for elementary schools
on an as-needed basis. This service would continue throughout the company's
partnership with the school system, they added.
A number of
academic awards are furnished by Coca-Cola regionally and nationwide,
such as scholarships from the Share the Dream Essay Contest which promotes
Black History Month. Locally, the company proposes providing a plaque
for each school's Teacher of the Year and also sponsoring the county's
Teacher of the Year award.
In connection
with placement of its DASANI water, Coca-Cola has offered to furnish elementary
schools with educational software in a variety of subjects. The company
also proposes access to customized scholarship information on the Internet
and resume workshops for high school students.
A number of
conditions are outlined in the proposed agreement, mainly that the school
system would give Coca-Cola total exclusivity in each school except for
the cafeterias, and concessions in athletic venues would be Coca-Cola
products as well. Each school would also conduct at least one truckload
sale fund-raiser.
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Easy button Return it to long suffering taxpayers including those who have paid huge tabs to educate other people's kids…