School system ponders possible Coca-Cola agreement

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School system ponders possible Coca-Cola agreement

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Coca-Cola has

proposed giving a onetime educational support fund of $25,000 to each

high school and $5,000 for each middle school. In addition to this money,

those schools would receive monthly commissions on beverage sales through

full-service vending machines.

"With

the restructuring of the partnership program, the educational support

fund will take the place of the existing principals' funds," according

to a written statement from Coca-Cola.

Educational

support funds for elementary schools would be based on the addition of

12 oz. noncarbonated vendors in the schools. For each placement, the school

will receive a one time bonus of $250, up to $500, as long as these placements

are student-accessible throughout the school day.

Monthly commissions

payments from vending machine beverage sales would range from $4 per case

of 12 oz. carbonated cans and DASANI water or Fruitopia bottles (24 per

case) to $4.40 per case for 20 oz. Fruitopia and POWERaDE bottles and

16 oz. Minute Maid bottles, and $11.10 per case for 20 oz. carbonated

or DASANI water bottles.

Coca-Cola representatives

stated that the company has produced an average of $40,000 worth of score

boards, including installation, for each middle school and high school

in recent years, along with providing score boards for elementary schools

on an as-needed basis. This service would continue throughout the company's

partnership with the school system, they added.

A number of

academic awards are furnished by Coca-Cola regionally and nationwide,

such as scholarships from the Share the Dream Essay Contest which promotes

Black History Month. Locally, the company proposes providing a plaque

for each school's Teacher of the Year and also sponsoring the county's

Teacher of the Year award.

In connection

with placement of its DASANI water, Coca-Cola has offered to furnish elementary

schools with educational software in a variety of subjects. The company

also proposes access to customized scholarship information on the Internet

and resume workshops for high school students.

A number of

conditions are outlined in the proposed agreement, mainly that the school

system would give Coca-Cola total exclusivity in each school except for

the cafeterias, and concessions in athletic venues would be Coca-Cola

products as well. Each school would also conduct at least one truckload

sale fund-raiser.

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