"Personal
Retriever Seller Services provides the home seller with better research
and more choices when shopping for a sales associate to market their property,"
said Steve Bullard, owner and president of Coldwell Banker Bullard. "We
are providing them with the opportunity to thoroughly review numerous
resumes and marketing proposals prior to making the best selection for
their specific needs.
"This
service online shows the confidence that Coldwell Banker Bullard has in
its network of sales associates and the company1s reputation for outstanding
customer service.
"The new
Coldwell Banker Personal Retriever Seller Services system allows us to
demonstrate our sales associates' qualifications and credentials to potential
customers on their terms. Many of our sales associates have developed
expertise in different facets of real estate, and I believe this new initiative
will match a seller with the right Coldwell Banker expert," noted
Bullard.
Here is how
it works. Each participating Coldwell Banker sales associate will be provided
a personal web profile page. On that page, he or she will post their profile
and resume.
Customers can
search www.coldwellbanker.com by location to receive a list of
sales associate profile pages within their area. They can review the profile
pages and either contact a sales associate directly or request an electronic
listing presentation and market evaluation via email.
Sales associates
will have prepared electronic listing presentations including general
facts such as their experience, awards, specialties, etc., and they will
have the opportunity to customize each presentation based on the specific
needs of the potential customer including a marketing plan and seller
services guarantee. When complete, the presentation is emailed directly
to the seller for review.
"The Coldwell
Banker Personal Retriever Seller Services system is designed to make the
entire home selling process easier and more convenient, which is ultimately
what the customer wants," said Alex Perriello, president and CEO
of Coldwell Banker Real Estate Corporation.
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