Seals Communications
Corporation (Sealsco), an electronic media marketing and television production
company based in Fayetteville, has scored a number of recent coups.
"MotoWorld,"
a television series often referred to as the "SportsCenter"
of motorcycle racing, which premiered in 1984, has been renewed for an
additional three-year term by ESPN2. Sealsco is also set to launch MotoWorld
magazine this fall.
"The strength
of the MotoWorld brand name offers an unparalleled TV history and a built-in
media presence that no other motorcycle publication can claim," said
Lou Seals, founder and chairman/CEO of Sealsco. "Similar to ESPN
and ESPN The Magazine, MotoWorld magazine will offer a variety of content,
along with a few surprises."
MotoWorld is
sponsored by American Suzuki Motor Company and has recently signed a cosponsorship
agreement with Yamaha Motor Corporation.
"The MotoWorld
brand is the premiere name in motorcycle television," remarked Bob
Starr, corporate communications manager for Yamaha Motorsports Group Company.
"We're delighted to expand our association with Sealsco on MotoWorld."
Sealsco also
recently announced that former Atlanta Brave Steve Bedrosian will be the
new host for "American Expeditions" on ESPN2 beginning in July.
"American
Expeditions," presented by Yamaha, is an outdoors television series
featuring a variety of hunting and fishing activities. The show recently
won a bronze Telly Award in the television/cable sports category. Bedrosian
is an accomplished outdoorsman and conservationist. "American Expeditions"
is a part of the popular ESPN@ Sunday morning outdoors block and is entering
its fourth year on television.
"Steve's
a natural fit for 'American Expeditions,'" said Winston Greely, producer
of the show for Sealsco. "We're happy to have him aboard. Steve's
love for the outdoors and the excitement he brings to the table will add
extra value to the show."
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