Folks who take
their workouts seriously have no doubt watched with curiosity as announcements
and rumors abounded concerning the status of Fayetteville health clubs
in recent months.
J.D. and Varner
Holmes, the owners of two other Gold's Gym locations in Fayette County,
announced a couple of months ago that a new location would be coming soon
to the old Wal-Mart shopping center in Fayetteville, next to the current
Hobby Lobby store.
Since that
announcement, World Gym has begun moving into the corner of that same
building, in the space formerly occupied by Winn Dixie.
Gold's Gym
was removed from this month's Planning and Zoning Commission agenda, and
city officials said Wednesday that the proposal had been withdrawn.
But later that
same day, it was announced that Gold's Gym had purchased the Impact Fitness
club across Ga. Highway 85 from where it had planned to locate.
Impact Fitness,
next to Big Lots, was previously known as Fayette Family Fitness until
earlier this year and was actually a Gold's Gym several years ago.
Frequent purchases
and name changes are not uncommon in this industry, and Fayette County
is no exception. The Gold's Gym on Ga. Highway 54, on the eastern edge
of Peachtree City, was formerly Peachtree Fitness before being purchased
The newest
acquisition will now be known as Gold's Gym Fayetteville patrons entering
the facility are now greeted by a giant banner encompassing the front
desk but the current location is not a permanent one.
"Somewhere
between the courthouse and the Fayette Pavilion," J.D. Holmes said
when asked about the future location. "In a high-traffic area."
The move should
take place within the next three to six months. Holmes is looking for
a space between 25,000 and 30,000 square feet, but finding land and putting
up a new building is not out of the question.
Even the original
plan of moving into the old Wal-Mart location is not completely dead,
although World Gym has already nailed down a spot in the other end of
the same building.
Many shopping
centers have multiple restaurants and other kinds of stores, so two fitness
centers at the same place is not necessarily a negative, Holmes reasoned.
Perhaps the
biggest benefit of the Impact Fitness purchase is the acquisition of the
membership roll, which numbers more than 1,000.
Once the new
location is established, making the center a 24-hour facility is under
consideration. One of Holmes' two Peachtree City Gold's Gym locations
on Ga. Highway 74 operates round the clock, due mainly to the high number
of shift workers at the nearby industrial park.
"I'm not
sure that the membership in Fayetteville will support it," he said.
"But we will study it."
During the
interim, Gold's Gym Fayetteville members will benefit with the addition
of new equipment and a brand new look, according to a press statement.
"We are
going to immediately upgrade the tanning beds and cardiovascular equipment,"
said new general manager Selina Gaspard. "We are going to make this
location sparkle while we're here."
Plans for the
next location currently include basketball and racquetball courts, an
outdoor children's playground and other "extras" in addition
to state-of-the-art cardio and resistance training equipment and group
fitness programs.
The current
site offers an extensive strength training area, aerobics, karate and
a large selection of cardio equipment. Child care, tanning and other amenities
are also available. Planet Smoothie also is situated in the 14,000-sq.
ft. fitness center.







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