As my wife can testify, I hate
to shop. There are many reasons why this is so but chief among them is
the dearth of customer service at so many businesses. Some businesses
just don't seem to care much about customers.
However, last Saturday, because
we were hosting a birthday party for our middle son and our third grandchild,
off to the Shannon Mall in Union City we went. My wife had already purchased
the gifts for the grandson who was turning 4, so we went in search of
an appropriate gift for our 26-year-old son.
It didn't take long to decide
on a gas grill at Sears. John loves to grill and is quite an amateur cook.
The saleslady was very helpful and the model of politeness and courtesy.
Having paid for the grill, we were directed to Package Pick-Up.
I have not generally had wonderful
experiences at package pickup areas. With some trepidation, I left my
wife in the van and, receipt in hand, strolled into the area where they
promised my packages, a grill and one of those empty propane gas tank
things, would be out in a jiffy.
To my surprise, a new machine
had been installed that would "read" my receipt, transmit a
message to the package guys somewhere in the bowels of the building, and,
supposedly, my packages would be in my van in short order. In fact, when
the machine read my receipt, a little message came up on the screen that
pledged that my packages would be out in less than five minutes.
"Wow!" I thought,
"Technology is wonderful." I looked at the monitor on the wall
that kept time on how long the package guys were taking. It was then that
I began to have my doubts.
The monitor also recorded the
times of the three previous orders. One customer had to wait 13 minutes
and 28 seconds. Another had a 10-minute-2-second wait. The third customer
had waited 7 minutes and 7 seconds. None were under the five-minute time
limit pledged on the fancy new machine.
"But," I reasoned,
"the package pickup was probably crowded then and I'm the only one
waiting. Surely, my package will come more quickly." What a dumb
assumption that was!
Finally, after I had been waiting
11 minutes and 14 seconds, according to the wondrous technology of the
monitor on the wall, I knocked on the service window and spoke to a real
live person whose response, after glancing at the monitor, was, "Huh.
You've been waiting too long for your order." I knew that already.
After 13 minutes, a gentleman
in a tie passed by me, apologized, and said I would receive a coupon for
$5 off on my next order when I came back to Sears to shop. He assumed,
evidently, that after waiting nearly three times longer than the machine
said I would have to wait, I would actually return to Sears. Still, I
stood alone in the waiting area and waited ... and waited ... and waited.
Eventually, after 22 minutes
and 2 seconds, a big guy strolled through the door with my items on the
cart. "Sorry you had to wait," he said with a smile.
I nodded back and didn't smile.
The lady inside the service
window said, "Sorry it took so long."
My reply was, "Madam,
I was the only person in here waiting on a package. It took nearly five
times longer than your machine said I would have to wait. That's entirely
too long, even if the lobby were crowded."
Sheepishly, she said, "Sorry."
I know it wasn't her fault. This is a management problem.
I mean, I don't get it. The
people at the Sears package pickup were looking at the same monitor I
was looking at. Could not someone go and hurry the package guys up a little?
Does this happen all the time? Does every customer have to wait as long
as I, and the three before me, had to wait?
Is no one attempting to deal
with the problem of poor customer service? Is no one trained to actually
help the customer who is waiting ever impatiently, staring repeatedly
at his watch, and turning red around the ears, as he thinks of his poor
wife sitting in a hot van in the parking lot for 22 minutes and 2 seconds?
Or do the folks at Sears Package Pick-Up in Union City just don't care?
As the Bible says somewhere,
"Thou whosoever valuest not thy customer shall not long keep thy
customer's business."
What's that you say? That's
not in the Bible? Are you sure?
Oh. Well, anyway, another birthday
is coming up next month for another grandson. I wonder if Wal-Mart values
customers?
[David Epps is rector of Christ
the King Church in the south metro area of Atlanta. He may be contacted
at [email protected] or at www.ChristTheKingCEC.com.]






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