Creative

and design work for the SOLD campaign was

accomplished by Parks & Mottola's advertising

agency, LCI Communications in Newnan. Art

Director Cara Huber explains, "We wanted to

get across the impact that the company has had on

the area over the past 15 years; what they've

done has really changed the landscape, and it

involves thousands of satisfied customers."

Although

Parks & Mottola also represents commercial

and industrial buyers and sellers, residential

photographs were better suited to make up the

letters of the word SOLD for the billboard and

print advertising.

Scheduled

to appear in various print publications this

summer and designed to attract the attention of

newcomers to the region, the SOLD campaign is

getting a great deal of response.

"Newnan

and Coweta County have grown so rapidly that we

asked our agency to focus on name recognition for

that market during this year," explains

Parks. "From the number of calls we're

receiving, I'd say it's an effective

campaign."

Reminiscent

of a photo gallery, the new image campaign notes

that the company has been "making memories

for 15 years," and invites readers to allow

Parks & Mottola to add their homes to the

firm's "gallery of satisfied

customers."

Reaching

over a million readers every month with

residential, commercial and industrial listing

advertisements, the company's reputation for

selling homes quickly has grown on a continual

basis.

"We're

excited about this milestone and hope that the

entire community will celebrate with us this

month," concluded Mottola. "And we

certainly do look forward to working with the

people of this area in making new memories with

homes they buy and sell during this new

century."

Parks

& Mottola is located in the historic

Arnall-Mann home on Jefferson Street in Newnan.

For more information, call 770.253.7005.