My first
reaction was, of course, to be upset about the whole
article and especially the fact that Fayette Citizen
chose to publish this particular comment, degrading the
reputation of our establishment and using the Village
Cafe name negatively to illustrate a point in this
ongoing debate. This article was published on the day of
our ninth anniversary. How ironic!
Thank you,
Fayette Citizen, for making our day so special! We
celebrated it anyway, inviting our loyal clientele to
enjoy a four-course gourmet dinner - 150 people
showed up and it was such a great feeling. Some of our
customers brought flowers, gifts, and thank-you notes
- very touching indeed!
I would
like to answer the letter. First of all, why did the
person writing the article come to the Village Cafe,
apparently in search of fine dining, to order two prime
ribs well-done and a pecan-grilled chicken?
I remember
exactly the night they came in and the table at which
they were seated because I was called to their table.
Nothing wrong with prime rib or pecan-grilled chicken,
but we offer so much more in the way of culinary involved
dishes. This month, for instance, we featured seafood
lasagna, roast duckling, Gulf Coast jambalaya, an
Octoberfest special, and braised venison shank, just to
list a few. Why would a person who claims to be a food
connoisseur choose well-done prime rib?
Secondly,
prime rib refers to a rib roast, not to the grade of beef
used. Prime-rated beef is used only by very upscale steak
houses such as Chops, Ruth's Chris, and Bones where prime
rib, bone-in, is sold for only $30 (salad, potato or
vegetable available for an extra charge). Those
high-dollar restaurants are usually frequented by
corporate executives and wealthy business people, many
visiting Atlanta on corporate expense accounts, as well
as a few local individuals celebrating a special
occasion.
The great
majority of restaurants use, like we do, USDA choice
beef. Our beef au-jus is made from real beef stock and
seasonings, and we consider it not a detraction, but an
enhancement to our dish.
Third, our
Caesar salad dressing has no cream whatsoever! Moreover,
the controversy concerning the use of raw eggs has forced
a lot of restaurants to change their Caesar salad
dressing recipe (the original one made strictly
table-side). We use a little mayonnaise as an emulsifier
in our recipe instead of raw eggs, the rest of the
ingredients being the classic anchovy paste, fresh
garlic, olive oil, lemon juice, etc. We go through 10
gallons a week of Caesar salad dressing, not because it
is cheap, but because it actually tastes good!
Now,
concerning the broader issue of adjusting our standards
to our Fayette County clientele: I totally agree. Any
person with any sense of business has to be aware of its
clientele's needs, not only in the restaurant business,
but in any business. It is true that some of our patrons
would rather stick with the basics than adventure into
more refined dishes, flavors and tastes.
I believe
that the Village Cafe has educated some of its customers
into more culinary oriented territories, at the same time
acknowledging the needs of a large percentage of its
clientele who are more traditional and conservative.
As a chef
for 12 years in Atlanta and restaurant owner in
Fayetteville for over nine years now, I can testify that
we have come a long way in terms of what we offer to our
patrons. Our specials, which are always more daring
dishes, represent at least 25 percent of our sales on
weekends.
I don't
think that Fayette County is any different from any other
metro Atlanta suburban county. Casual dining has boomed
during the '90s. The Baby Boom generation wants to afford
a big house, a big car and going out (or taking food
to-go) two or three times a week, according to national
statistics. To only be gourmet or a special occasion
restaurant is extremely hard and usually lethal.
Innovative
and creative menus require expensive ingredients and
qualified chefs to execute them, therefore producing a
considerable cost differential. Franchises like Ruby
Tuesdays, Chili's, Red Lobster, T.J. Applebee's, Olive
Garden, Longhorn, On The Border, Outback, O'Charley's,
and Texas Roadhouse, just to name a few, have bought
prime locations, have prime-time TV ad campaigns, flood
radio station air waves with expensive commercials, and
have a wait every night. This trend could eventually kill
many independent restaurants. It is actually fueled by
individual choices and we are all individually
responsible for it.
The Village
Cafe has been successful in maintaining its standards
through the past nine years. We have tried to bring fine
dining to Fayette County, mixing affordable bistro dishes
with a more elaborate gourmet selection like our daily
specials, and at the same time catering to the
"steak and potato" crowd. We have been
well-known for dishes such as salmon maison, braised lamb
shank rosemary, roast pork loin with apple pecan sausage
dressing, and of course, our very popular pecan grilled
chicken, not to mention wonderful homemade desserts.
Nine years
of hard work, long hours, dedication, and faith has made
this family business what it is today. We truly
appreciate the loyal support of Fayette County residents,
local businesses, churches, and different associations
for their kindness in rewarding our efforts by voting the
Village Cafe best restaurant in Fayette-Coweta area for
best dining, service, and atmosphere in 1999. We hope to
continue to treat our patrons to great food and warm
hospitality in a friendly atmosphere.
Patrick
and Susi Boutier
and the entire Village Cafe staff
<!-------------






Easy button Return it to long suffering taxpayers including those who have paid huge tabs to educate other people's kids…