With about
60 days left in this century-before impending
Armageddon - it is good to know you can get a good
deal on an Office Max desk stapler. If you haven't
noticed, everybody is offering some end of the millennium
promotion - "Last Great Sale before 2000!"
"Buy Now, Don't Pay 'til the Next Century."
"Beat the Rush for Batteries and Bread Millennium
Extravaganza" - another great marketing idea
brought to fruition.
I love the way everyone has
made Jan. 1, 2000, out to be this amazing, incredible,
stupendous event (worthy of the oh-so-rare Rich's Mall
Sale). Sure, it is an amazing milestone for those who
will be there to witness it, but along with everyone's
"first time," I am here to warn you, there will
be an amazing rush of air when everyone on earth
collectively says, "Is that all there is?"
In contrast, there seem to
be some indicators that hard times could be ahead. Our
banks are warning us to keep our canceled check stubs
(sorta late, isn't it?) and the electric company is
alerting us to the chance they might have screw-ups
(what's new?) but my real fear is the imminent shortage
of beef jerky and Slim Jims. You almost get the feeling
that all the disasters pummeling the East Coast the past
few months are nature's version of a big Hallmark
invitation to the authoritative end of the
century.
Floods, hurricanes,
tornadoes, earthquakes, Al Gore's campaign: all seem to
be indicate that the year 2000 might just be the great
disaster all the doomsday-sayers are predicting. Here are
some other strange signposts that might point to some
sort of supernatural event as the ball drops in Times
Square: The NBA finishes the complete preseason with no
players arrested. Barnie the Dinosaur backhands one of
the Backyard Gang. Detectives in the JonBenet Ramsey case
get their high school equivalency. Richard Simmons gets
married to Brooke Shields.
But still, really. Nothing
is going to happen. A bunch of people are gonna get extra
drunk, a bunch of people are gonna spend a lot of extra
money on partying and a bunch of people are going to
cross the threshold of time thinking, "Whatever
happened to Kirk Cameron?" But still, we should be
able to get some killer deals on J.C. Penney linens.
The year 1999 is the real
loser in all this Y2K hype. Sorta like the runner-up in a
Super Bowl, the year Prince sang about is really just a
big-fat second banana, 365 days of bridesmaid duties with
no honeymoon at the end. Because everyone has been
looking ahead, most of the important events of 1999 were
DOA. It's a shame, too, because we had so much to make
fun of: Monica Lewinsky, Britney Spears, "Eyes Wide
Shut," Ricky Martin, the Olympic Committee, Governor
Jesse Ventura, AOL, "Wild Wild West," O.J.'s
O.D.'d girlfriend, and the population reaching 6 billion.
At least we are ending our
century in a way that represents our culture the best,
with one big shopping spree. Forget Armageddon, forget
the Grim Reaper, just give me those neat Macy's napkin
holders at 15 percent off! My real security that all will
end well came printed right on my new bank card - my
shiny, platinum Visa arrived with the expiration date of
09/03 stamped right on the front. If the Bank of America
has seen fit for us to last at least until 2003, I trust
in them more than any other. And if I'm lucky, there'll
be just a few sales where I can use that card, too.
[Contact Billy Murphy
via e-mail: Billy@ gretsch.com, or on the
Internet at https://billymurphy.homepage.com .]
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