"We are providing

consumers with a more convenient solution to their

filtered- water needs," says Gary Rosenfield, vice

president of marketing and product management at Price

Pfister.

"For the first time,

there is an affordable faucet with a filter built in that

is easy to use and easy to install, and changing the

filter is as easy as changing a battery in a

flashlight." The replaceable filter, U.L.-tested and

approved, removes bad taste and odor and reduces 95

percent of the chlorine. The filter does not remove

fluoride, which is essential to healthy teeth.

The new single-control

faucet is available in chrome or white finishes and with

or without side spray. The new Pfilter Pfaucet, as well

as the Teledyne Water Pik replacement filters, are

available at home improvement centers throughout the

country. More information is available by calling

1-800-Pfaucet (1-800-732-8238) or at the Web site www.PricePfister.com .

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