Harris Teeter expected to revitalize shopping center, says memo

Harris

Teeter expected to revitalize shopping center, says memo

A memo sent to

Peachtree Crossing shopping center tenants in Peachtree

City from a property management company is urging

retailers to consider expanding and upscaling their

businesses.

The reason

for the memo is the opening of a new Harris Teeter

grocery store in the shopping center early next year.

"With

the Harris Teeter reputation for customer service and

quality foods and with the advertising program they have

designed for this store, it is clear that Peachtree

Crossing will experience a rapid growth in customer

visits," wrote William Hooper, with Peachtree

Crossing Associates.

Hooper

claims the store will draw residents from across the

Southside, since it will be the only Harris Teeter

located on this side of town.

Hooper goes

on to write that people who shop at Harris Teeter are

generally in the middle and upper income bracket, and

generally make large purchases, since they come from as

far as 30 miles from the store.

Officials

said the A & P store would be remodeled, but Hooper

explains the actual process will create a virtually new

store.

"It

will be an entirely new store with only the structural

steel and the roof being retained from the original

building. The front of the store will feature lots of

glass, high ceilings and multiple archways and is

designed to be particularly attractive at night,"

Hooper said.

In order to

capitalize on the new store that will anchor the shopping

center, Hooper urges retailers to "...remodel your

store, seek out new suppliers, obtain and install new

fixtures, train additional personnel, plan an expanded

advertising program and make any necessary changes to get

the maximum sales potential from every square foot of

retail space.

The

demolition of the A & P store is expected to start

early this month.