Many of the county's most prominent builders spent an afternoon recently with a nationally-known speaker in the building business.

One of the most important items for consumers is price.

"Your price needs to be market based, not cost based. We live

in a free market system and the market sets the price," he said.

The final p is promotion.

You might have the best product, but it won't help if

people don't know about you," he said.

The Home Builders Association of Midwest Georgia

serves Fayette, Coweta, Spalding, Heard and Meriwether counties.

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