In contrast, a typical serving for almost half of the females

surveyed is only two scoops and 61 percent claim to "never" go

back for a second helping.

In fact, 13 percent of all men love their ice cream so much

that they lick the bowl. Only 8 percent of women admit to this

unorthodox dishwashing technique.

Can you guess who is more likely to polish off the last

few scoops in the carton? There's no holding back for most

males. Two-thirds of the men surveyed finish off the carton rather

than saving some for anyone else. In comparison, 35 percent of

women tend to leave the last bites in the carton.

So men have hearty appetites, but women know what

they're looking for, and it's the

"goods." The Edy's survey also showed 43 percent of the females polled

usually or sometimes dig out the pieces of cookie dough, nuts

or cookies, while 45 percent of the males say they "never" go

mining.

The crunchy flavors also seem to be favorites with the

younger crowd. A whopping 71 percent of those surveyed in the 18-24

age group say they usually or sometimes dig for the special

ingredients.

The survey was conducted July 17-20, 1997, by Opinion

Research Corporation International and polled 1,011 adults

comprising 502 men and 509 women 18 and older, living in households

in the continental United States. A complete report on the survey

is available by phoning 800-777-3397.

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